Since 2016, China’s second child policy has been fully implemented. In 2017, the local government introduced a comprehensive policy for the implementation of two-children. In addition to measures such as birth support and child rearing, it also includes subsidies and incentives.
Under the overall atmosphere of “National Children”, the consumption needs of the two-child family showed significant changes. Suning double eleven sanitary ware brand data shows that the two-child family is generally equipped with two sets of toilets, and the average family’s bathroom space of 7 to 10 square meters has been stretched. The understanding of the bathroom changed from passive to active, and the toilet, shower and bathroom became the top three search keywords. Suning data shows that male users have higher demand for sanitary products than women, accounting for 58%. After the 85th, the consumer group became the main consumer of sanitary products and decoration with a ratio of 63.7%. Science and technology have a greater impact on the post-85 group, and the demand for smart toilets, smart showers, and smart shower rooms continues to increase.
Bathroom brand data shows that the bathroom cabinets in the bathroom products have become the focus of consumers, with a total increase of 170.5% year-on-year. The previous championship and toilet seats and showers were 145.2% and 152.9%. 56% of consumers said that they most value the storage function of the bathroom cabinet. A few square meters of bathroom is full of various items, and need to complete a lot of work such as toilet, bathing, grooming, etc. “There are so many cosmetics and skin care products, I can’t see them mess.” In the choice of materials for bathroom products, nearly half Consumers choose ceramics, stainless steel, wood, glass materials in turn account for 25%, 17%, 6%. Although new products of the market continue to emerge, most consumers still love traditional ceramics. Taking into account the waterproof and moisture-proof performance of the bathroom cabinet, some consumers will focus on the solid wood material paint cabinet in the choice of the bathroom cabinet, so as to avoid “the bathroom cabinet at home is wet all day, the things inside will be moldy.” Among the consumers of the products, the number of patients with phobias increased, and the proportion of supporting purchases was 63%. “It does not affect my cleanliness and how to reduce the choices.”
(Shenyang Building Materials Network provides) <
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