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Various giants enter the home improvement field The news is frequent, how much cake can be divided in the market that is seen by the capital? The Internet home decoration has experienced a period of rapid development, and the way the giants marched is no longer limited to the simple combination of the Internet and home improvement. Instead, it introduces home improvement into a new era.
With the end of the Internet dividend, people’s attention to Internet home improvement began to decrease, and some people even began to completely identify with Internet home improvement. Perhaps because of this, we will judge the Internet home improvement as a marketing tool more correctly. Indeed, compared to the inherent pain points and problems in the transformation of the home improvement industry, Internet home improvement plays a greater role in obtaining user traffic.
When the Internet era ended, Internet home improvement was to stick to its original position, or to continue to change may be a problem that plagued the entire industry. We have seen many fans of Internet home furnishings begin a new path of exploring the re-development of home improvement. They are trying to solve the pain points and problems that Internet technology can’t solve by using new methods and means to realize the new development of the home improvement industry. Break the current development dilemma.
With the Internet era, it is just a simple addition of “Internet” and “home improvement”. After the Internet era, the home improvement industry is more concerned about how the combination of new technology and home improvement industry can change the pain and problems of home improvement. . From this logic, if the Internet technology is empowered from outside the home improvement industry, then the post-Internet era is more representative of the deep empowerment of the home improvement industry through internal integration.
The lack of external empowerment has determined that Internet home improvement is bound to be in trouble, and the deep diversity of internal empowerment determines the radical changes in the home improvement industry in the post-Internet era. Many people think that the evolution of the home improvement industry in the post-Internet era is only based on the thinking of the Internet. They think that the home decoration in the post-Internet era will be linked with more new technologies, thus changing the design, construction, supply chain, etc. of the home improvement industry. A lot of links.
However, this kind of simple and additive thinking about the evolution of the home improvement industry in the post-Internet era can only bring a lot of concepts to the development of the home improvement industry, but it cannot bring the home improvement industry. Any change. Therefore, we should pay more attention to the internal changes in the home improvement industry when we think about and treat the post-Internet era. We should not just focus on the concept of innovation.
The Internet dividend is coming, where is the future home improvement going?
More and more signs are beginning to show that the Internet era, represented by traffic and platforms, is on the decline. New business models and new technologies are on the horizon.
The Internet home improvement that emerged from the wave of the mobile Internet era has also begun to encounter difficulties. The so-called innovation of the concept cannot fundamentally solve the fundamental pain points and problems of the home improvement industry. Only the new technology will be The specific process and links of the home improvement industry will be deeply integrated, and the original skeleton of the home improvement industry will be changed to bring new changes to the home improvement industry.
When the Internet era ended, it is very timely to think about the future development of the home improvement industry. At this stage, the home improvement industry needs the blessing of new technologies, the innovation of new models, and the guidance of new concepts. Only in this way can the development of Internet home improvement find a new direction of development, not just the continuation of Internet thinking, but the essence has not changed any home decoration. The pain points and problems of the industry. Looking at the development of the current home improvement industry, it is mainly divided into the following aspects.
From the construction of the platform to the landing, the home improvement industry in the Internet era began to pay attention to construction. The Internet home improvement era has painted a beautiful blueprint for many home improvement industries, but it is rare to actually put these blueprints into the actual construction process. This is why Internet home improvement has been criticized for changing medicines.
The root cause of this phenomenon is that people in the Internet home improvement era only pay attention to the supply of traffic, and the control of the construction port is relatively weak. The direct result of the result is that many concepts appear when they land. The problem.
When the Internet dividend comes to a close, people can’t just pay for traffic, but pay more attention to landing. Therefore, in this era, who cares about the home improvement industry, who can capture the hearts of users, who can continue to use the user’s word of mouth, project models and other more practical things when the flow becomes scarce, continue to gain user attention. .
From this perspective, another major development direction of the home improvement industry in the post-Internet era is the specific construction of home improvement. Who can master the construction of the home improvement industry, who can be the king in this era, even when the user traffic seems to be exhausted, these incomers can continue to get traffic, and can continue to make profits, for most people The cold winter of the story is just a concept for them. Reality does not exist.
Online-based marketing is gradually being replaced by online and offline marketing. The advent of the Internet era has led to a drawback. The drawback is that almost all marketing methods and traffic in the home improvement industry are concentrated online. This is actually another extreme. Because in the traditional era, all of our marketing methods are concentrated in the offline, sweeping the floor, home improvement exhibitions, group purchases and many other offline channels are the only channels for the home improvement industry to obtain users. This is the extreme of getting users in the home improvement industry.
When the Internet era ended, the home improvement industry relied solely on online marketing to get the flow.The amount of way begins to lose function and function. For some marketing activities on the Internet, users began to generate “immunization.” One result is that many large Internet home improvement platforms have a lot of traffic, but these traffic is dead, with no vitality and vitality. This is actually explaining that the online-based marketing method is losing its original magical effect. The traditional Internet home improvement giants must find new ways to truly activate these users.
The advent of the new retail era has provided us with a direction to think about new ways of development. In particular, the concept of online and offline integration of new retails has found a way to break through the traditional era of offline-based, online-based marketing.
Circumventing the shortcomings between each other through the unique advantages of online and offline, so as to better stimulate the user’s upgrade and vitality, achieve better transformation, and finally break the current development dilemma and achieve The new development of the home improvement industry in the new retail era finally led the home improvement industry to enter the era of new home decoration from the era of Internet home improvement.
The elements, composition, processes, and links of traditional home improvement will undergo subversive changes. Although Internet home improvement has repeatedly emphasized that it is different from traditional home improvement, it still cannot be denied that it is simply a simple addition of the Internet and home decoration elements. For home improvement itself, Internet technology has not changed, just Changed the channel for users to connect with home improvement products.
This reality determines that after the user is accustomed to the online docking method, if we still deliver the product to the user in this way, the user will be immune, and it will be difficult to raise interest. Therefore, after the wave of the Internet retreated, especially when the business model of Internet+ gradually lost its effectiveness, the business model based on power transmission began to encounter difficulties, and the home improvement industry needed new and more powerful changes to truly solve users. Pain points, prompting users to pay.
From this logical point of view, more and more is being mentioned by changing the internal structure of traditional home improvement. From this, we can conclude that the internal elements, processes, links, and composition of the home improvement industry will undergo fundamental changes, so that home improvement is no longer just a change in words, but a real pain point. Completely solved with new products.
For example, in the future, the construction of the home improvement industry will no longer be just a part of the participation, but the emergence of intelligent robots; for example, the traditional home improvement industry’s one-on-one process and links, now in big data In the background, full integration will begin; for example, the process and links in the traditional home improvement industry can be further shortened, thereby further improving the efficiency of the home improvement industry.
The end of the Internet dividend, especially the gradual decline of the marketing role of the Internet as the main business model, the decline of Internet home improvement has become inevitable. As we have seen, the future of home decoration will no longer be the rigid, traditional and obsolete in our impressions, but more of a new change. Therefore, the re-evolution of home improvement, which is mainly represented by new technologies, new models and new concepts, will become the mainstream.
Using Ali, Tencent, and Jingdong as examples, several possibilities for future Internet home improvement
As a pioneer, we can always find new development possibilities from the Internet giants. This opens up a new development. This is the case in the traditional era, the Internet era, and the same in the upcoming new retail era. Through the development of Ali, Tencent, and Jingdong, we can find out the possibility of future Internet home improvement.
The first possibility: technology empowerment will be deeper, and first-line home improvement companies will be deeply changed. As mentioned above, the trend of the future development of the home improvement industry has begun to become obvious, and the grasp of the trend is only based on the concept can not be achieved, the future must be more in-depth empowerment, in order to make the first-line home improvement industry to undergo profound changes, thus Bringing a further increase in the efficiency of the home improvement industry.
At the moment, Internet giants such as Ali, Tencent, and JD.com are beginning to make relevant arrangements for technology empowerment. It is certain that the next decade of development is the era of the industrial Internet, and we can conclude Yes, a development possibility of Internet home improvement is to use the means of technology empowerment to profoundly change the operational logic of the home improvement industry. By empowering the front-line home improvement industry, it will completely change their traditional and obsolete image and truly transform the home improvement industry. The development has brought it to a whole new stage.
With the gradual deepening of technology empowerment, big data, cloud computing and artificial intelligence that seem to have nothing to do with the home improvement industry will be linked to home improvement, transforming traditional home improvement models and delivering new ones. Home improvement energy, subverting the traditional home improvement process, thus achieving a more profound change in the home improvement industry. It is foreseeable that the future home decoration will bid farewell to the era of manual-oriented, and enter an era of AI, big data, and cloud computing.
The second possibility: the home improvement industry may no longer exist, but evolve into a part of people’s lifestyle. With the advent of the era of hardcover delivery, the home improvement industry has begun to be more closely linked to the real estate industry, and the possibility of home improvement as an independent industry is gradually weakening.
In the future, with the gradual disappearance of home improvement as an independent property of decoration, the future home decoration may become a major function to satisfy people’s new lifestyle, and no longer exist as an independent industry. Logically, the future home improvement industry will evolve into a part of people’s lifestyles.
In addition, through the development of Ali, Tencent and JD.com, we are also beginning to see that the future technology will no longer be an independent existence. It is more to meet people’s needs and become people’s daily life. Part of the lifestyle, not an independentExistence outside of people’s lives.
As the decoration function of the home improvement industry is gradually weakening, its main functions are beginning to be more reflected in the specific needs of people’s lifestyles, thus opening up a new era of industry function expansion, home improvement life. The transformation of home and home decoration will become the main development trend in the future.
The third possibility: the home-based home improvement industry system will be replaced by the ABC-based home improvement industry system. Whether in the traditional era or in the Internet age, the main body of the home improvement industry is people-oriented. One result of this system is that people determine the efficiency and quality of the home improvement industry, which is very important for the home improvement industry. aspect. However, due to the uncontrollability of people, the efficiency and quality of the home improvement industry often cause many problems.
With the layout of new technologies represented by Ali, Tencent, and JD, for artificial intelligence, big data, and cloud computing, the theme of the future home improvement industry will change from people to these new ones. technology.
A here refers to artificial intelligence, where B refers to big data, and C here refers to cloud computing. From the transformation of people to the main body of ABC is not to say that the role of people will be weakened, but that people will carry out higher-level work, by controlling ABC to achieve more precise control of the home improvement industry, thereby further enhancing Home improvement industry efficiency.
As a leader, the development of Internet giants can always find new directions for us, and now it is the same. When the Internet giants represented by Ali, Tencent and JD. began to deploy new retail, new technologies and new models, the home improvement industry will also start new changes. These changes are more thorough, deeper, or subversive than the Internet era. Our original knowledge of the home improvement industry has opened up a new era of home improvement industry development.
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