This year’s floor gold, nine silver and ten no longer, Golden Week is not “golden”

The time of the year is the most popular floor sales season – Jin Jiuyin 10, but due to the impact of the economic environment, the sales of the flooring industry has also been affected, even in the sales season such as Jin Jiu Yin Shi, Many floor businesses and home stores have not achieved the expected sales results. In addition, the past eleven Golden Week did not bring the effect of ‘icing on the cake’ to the flooring industry. According to relevant data, the performance of the local markets was stable, the increase was not large, and the sales of a few companies even declined.

Home sales are sparsely crowded. Shopping guides are unwilling to stand up.

During the Golden Nine Silver Ten, the author visited major home stores, and many flooring companies have also launched various promotional activities. For example, the iconic Suning launched the promotion of “No money, no money”, and Feilinger’s floor launched the activity of “19 pieces of 2 Mao 1’ direct hitting price. Nature launched the ‘10,000 people in the summer, one promoted Some of the brands have gained a certain amount of performance, but most of them are in vain.

When I visited Red Star Macalline, Shangmei Home, and Jingwanzi Furniture City, I found that the traffic of most stores was not ideal, even during the 11 Golden Week period, the traffic was more than usual. Three or four percent, but most of them are dragging their families to visit the store, and most of the consumers are waiting to see and compare. Many consumers even used to travel all over the city to be willing to place orders, so the whole sales situation during the National Day was not as hot as expected.

Faced with this scene, most floor shop guides also seem to be powerless, some stores even have unoccupied station conditions, after several screams, only to see the guides late. The overall performance of the major home stores was stable, and the passenger flow was much more than usual, but the sales of a few merchants decreased year-on-year.

Golden Week is no longer lively and extraordinary Consumers are more rational

A person in charge of the home store said that the National Day market is relatively flat, there is no expected hot scene. ‘This situation actually began to appear from the Mid-Autumn Festival. The sales during the Mid-Autumn Festival and the last year have appeared diving. At that time, we predicted that this year’s National Day would not be better. ‘Subsequently, the reporter also interviewed the heads of a number of stores, all said that the ‘flatness’ of Golden Week was as expected. A person in charge of a floor brand said that this year’s National Day period has decreased compared with last year, although the magnitude is not very large. For the specific reasons for the decline, he summed up the market diversion and the overall slump.

Even during the eleventh period, the promotion of home store sales was not as big as imagined, the floor merchants reduced the overwhelming price reduction promotion gimmick, and consumers also rationally chose their own needs. On the gathering of passengers, the major supermarkets used the new media platforms such as WeChat and Weibo to promote their online popularity. During the National Day, they released various pre-accumulation activities through various promotional activities, which became the mainstream stores of the National Day this year. The main marketing means.

Floor companies need to strengthen services to sell sales creative cards

Affected by real estate, the overall purchase demand declines, the market is cold, just need to be prosperous, the past ‘Golden September and Silver 10’ also seems to be no longer In this situation, where should the flooring companies go? Some flooring companies are working hard to improve their services, strive for innovation in marketing methods, and use mobile Internet marketing to break through.

In addition to improving services, floor businesses are constantly working on a variety of marketing and promotion methods. This year’s National Day holiday, some floor stores detonated in advance to deliberately avoid the National Day Golden Week and instead achieved good results. In addition, some flooring companies are also trying to make the promotion more interesting, such as 10 yuan to grab the single and free of charge awards, and strive to let consumers actively participate in it, other stores, brands have also organized cultural and entertainment activities , playing cultural cards and pro-people cards to attract passengers.

Release date: 2014/10/16 10:24:55

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Haier invents disruptive refrigeration technology: compressor is no longer needed

On September 18th, a message was sent from Haier that Haier had developed a subversive refrigeration technology. One of the most intuitive features of this technology is —— there is no compressor.

According to industry insiders, Haier’s technology may be magnetic refrigeration technology. What is magnetic refrigeration technology? The so-called magnetic refrigeration is a technology that uses the magnetocaloric effect to perform refrigeration. Its principle is that the magnetic material will release and absorb heat in the process of magnetization and demagnetization by the magnetic field.

The advantage of magnetic refrigeration technology compared to compressor refrigeration technology is that the former is more environmental, does not produce ozone layer that destroys greenhouse gases, and because it is a low-power permanent magnet motor, The noise generated is then very small.

It is said that GE has been studying magnetic refrigeration technology for many years. However, the current magnetic refrigeration technology is not popular in the refrigerator, because the magnetic refrigeration technology requires the use of alloy materials, the cost is relatively expensive, and the magnetic refrigeration prototype has not been miniaturized, can not be installed in the refrigerator in.

Which is known, whether it is a refrigerator, freezer, wine cooler, or home air conditioner, car air conditioner, etc. Strong class=”autolink”>Electrical appliances use the same refrigeration principle, so the core component of their refrigeration and heating systems is the compressor.

If Haier really invented the refrigeration technology without a compressor, then the invention has the same influence in the field of refrigeration as the engine without the engine.

The history of compressor refrigeration technology has been around for a hundred years, and it is called the heart of refrigeration home appliances. Today, Haier invented the new refrigeration technology to cancel the compressor, what impact will it have on the entire appliance refrigeration industry? It is speculated that this technology will not only bring a new technological revolution to the world refrigeration field, but also bring consumers a quiet, environmentally friendly experience.

According to internal sources, Haier’s revolutionary refrigeration technology may be first applied to wine cabinet products and will be released soon.

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How should China’s wood flooring industry respond to international trade frictions?

After more than ten years of development, China’s wood flooring industry has been recognized by industry insiders at home and abroad as the ‘three big countries’, namely, large floor producing countries, large floor exporting countries, and timber importing countries.

Wood flooring production country

Wood flooring has grown by an average of 10%-15% since 1999. The total production and sales volume in 1999 was 67.8 million m2, and the total output to 2010 was more than 390 million. M2.

Timber importing countries

The 30-year reform and opening-up policy has promoted the rapid and stable development of the national economy, the people’s living standards have been continuously improved, and the demand for wood products has continued to grow. However, China’s timber supply still cannot meet domestic needs. Therefore, China 40% of wood is dependent on imports. According to incomplete statistics, imported wood and sawn timber reached 55.237 million m in 2010.

Wood flooring exporting countries

According to incomplete statistics, the annual growth rate of 15% has been increasing since 2002. In 2006 and 2007, China entered the international market at the peak of about 500,000 tons of wood flooring. In 2008, although the financial turmoil in the United States affected the decline in exports, it gradually stabilized in 2010, and the export of wooden flooring has reached 43.2. Ten thousand tons increased by 13.03% compared with 2009.

It can be seen from the above that in the development process of China’s wood flooring industry, the floor has reached an astonishing scale and level of export for more than 10 years. In the international market for export, it is dominated by the US and European markets. Statistics on China’s floor exports have accounted for nearly 20% of the international market share. To this end, at the same time of rapid development, China’s flooring industry is also facing international intellectual property, market and other levels of competition and trade barriers of various countries, but also must deal with the constraints of international law and regional law, these issues force our company When products are exported, they have to make correct thinking and response.

First, China’s international trade frictions encountered in the international market

1. Technical barriers–Intellectual property

On July 1, 2005, Unilin Beheer UnilinFlooring and Irish Industrial Company, two companies of the European-based Unilin International Group, filed a lawsuit against the US International Trade Commission (ITC) in violation of the US 1930 Tariff Act. Article 337 stipulates that the production and sales enterprises of 30 companies (including 18 Chinese enterprises) in the United States and abroad have adopted the patent technology for locks, and requested the ITC US International Trade Commission to immediately initiate a 337 investigation of related patents.

The case company responded after three years of long and expensive expenses. On January 10, 2007, the US International Trade Commission overturned all preliminary results and finally ruled that 38 global respondents were sold in the United States. The patent infringement of the floor was established, including 18 flooring companies in China (except Yan Jialong), which ended in failure. At the same time, ITC also issued a general exclusion order, the US Customs will then limit the import of relevant production according to the requirements of the order, the final decision will be issued, Chinese flooring companies will no longer be able to export any lock floor to the United States, for the United States and The stocked products will be paid a deposit according to the ITC’s prohibition order. If they are sold in the US market, they must pay the patent fee to Unilin, which will cause the Chinese flooring companies to pay an expensive US dollar patent fee each year.

2, trade barriers


National excuses China’s non-market economy system to contain Chinese flooring into the country, to protect domestic industries, since China entered the WTO Anti-infringement.

(1) On July 30, 2008, the Turkish Foreign Trade Agency issued the announcement No. 26952-2008/24 to make an anti-infringement final ruling on composite wood flooring originating in China. The announcement pointed out that the products imported from China constitute dumping and As a result, there is a causal relationship between Turkish domestic industry damage and dumping and loss. Turkey’s foreign trade decided to impose anti-dumping duties on the above products from the date of the announcement. The anti-infringement tax rate of responding companies is $1.60 per square meter, and the anti-infringement tax rate of other Chinese companies is $2.4 per square meter.

(2) On May 28, 2009, the Canadian Border Services Agency issued a notice to make a counter-subsidy ruling on the composite flooring originating in China.

(3) October 21, 2010 American Hardwood Flooring Merchants Union to the US Department of Commerce And the US International Trade Commission filed an application, accusing China’s 169 multi-layer parquet companies causing industrial damage to the US flooring industry, and proposed a dumping margin of 242.2% to initiate a ‘counter-subsidy, anti-infringement investigation’ on China’s solid wood composite flooring products. . Regardless of whether it was included in the list of 169 companies, as long as the company exported multi-layer parquet from the United States from April 1 to September 30, 2010, it was classified as a dumping target.

On December 31, 2010, the US International Trade Commission announced that the preliminary result of the ‘industrial loss’ of the multi-layer solid wood composite floor double-anti-counter case for China’s ‘beauty’ was decided to be a Chinese multi-layer solid wood composite flooring for the United States. The industry caused losses.

On May 20, 2011, the US Department of Commerce announced the preliminary results of the ‘anti-dumping case’ preliminary ruling:

Three compulsory enterprise sample survey

Zhejiang Yuhua Wood Co., Ltd. 0% tax rate

Zhejiang Liangyou Wood Industry Co., Ltd. 0% tax rate

Sanlin Group 10.88% tax rate

Other responding to 74 companies is 10.88%

Unreported enterprise penalty rate is 82.65%

Announced in 2011 On June 27, 2011, the preliminary ruling results were revised.

On October 12, 2011, the US Department of Commerce announced the final ruling on the multi-layer solid wood flooring produced in China:

The Ministry of Commerce confirmed that Chinese manufacturers/exporters used to Solid wood flooring is sold in the United States from 0 to 58.46%. The Ministry of Commerce also confirmed Chinese manufacturersA countervailing duty of 0.33 (minimum) and 26.73% was accepted.

In the investigation of anti-dumping duties, Zhejiang Yuhua Timber Company’s dumping tax was zero. Zhejiang Liangyou dumping tax is 3.98%.

Sanlin Group’s dumping tax is 2.63%. (The above three are all major exporters and one of the 30 double-committed companies of our association.)

74 Chinese manufacturers are suitable for a separate tax rate of 3.31%. All other Chinese manufacturers (multi-layer solid wood flooring) received a nationwide 58.84% dumping tax. (74 companies are members of our association, and their brands include Kangda, Longsen, Fudeli, Dazhuang, Jinqiao, Yihua, Fuma, Xinsihe, Simba, Beyak, Anxin, etc.) The other Chinese manufacturers (solid wood composite flooring) listed above are subject to a 58.84% dumping tax.

In addition, the Ministry of Commerce confirmed the unfavorable factual data of 124 companies (26.73%), because they did not respond as required.


From 2004 to 2007, Canada conducted a countervailing investigation on laminate flooring from China for three consecutive years in accordance with its Import Measures Act.

On October 21, 2010, the American Hardwood Flooring Association applied to the US Department of Commerce and the US International Trade Commission to accuse us of anti-dumping of multi-layer parquet and also accused of countervailing.

US Department of Commerce in March 2011 On the 23rd, the anti-subsidy preliminary ruling announcement was announced,

October 12, 2011 final ruling

Three compulsory spot checks companies

Zhejiang Yuhua Wood Co., Ltd. countervailing duty rate was 0%

Zhejiang Liangyou Wood The countervailing duty rate of the company is 0.33%

Shanghai Weijiajia and affiliated Tonghua Wood and (Shishou) Weijia Plantation 1.5% countervailing duty rate is 0%, and other Chinese companies participating in the countervailing investigation questionnaire are against The subsidy tax rate is 2.25%

Other Chinese companies that have not participated in the countervailing investigation questionnaire have 124 countervailing duty rates of 26.73% (by price)

II. Actively responding to reflections in international trade frictions

1. Recognize the situation and prepare for it. Dealing with trade friction is our long-term strategic task.

Through the reflection of the financial crisis, Europe and the United States are actively taking measures to reverse the economic efforts to protect domestic enterprises. In particular, Obama proposed to reshape the US manufacturing industry and to make the United States the world’s largest exporter. In order to protect domestic enterprises, the state will jointly suppress the rise of China, and the use of trade imbalances will increase the export restrictions on China (the flooring industry is no exception). According to incomplete statistics, by 2010, China’s export of forest products and 29 cases of dumping cases are excuses for China’s non-market economy as a premise that it is difficult to protect local products.

2. China continues to unite and hold high the banner of free trade. The flag is clearly opposed to trade protectionism.

3, in the face of international trade friction should actively respond to stubborn resistance to fight and fight, be good at struggle, the struggle is reasonable, beneficial, and festival.

4, the most fundamental response from trade friction is to adjust the industrial structure as soon as possible, enterprises should develop in the direction of deep processing, high value-added, high-grade, and brand-name.

5, in the export to mobilize the enthusiasm of importers and users to do a good job in international market research and improve early warning capabilities.

Release date: 2011/11/2 8:43:11

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The beautiful Haier rankings both surpass Gree, and the merger and acquisition of the same road

As of October 31, the domestic three major white home appliance manufacturers Qingdao Haier, Midea Group and Gree electrical appliances have announced the top three Quarterly results report, although the three companies have achieved both the operating income and the net profit of the returning home, but the rankings of the three have changed again, once occupied the top listed Chinese home appliance companies The Gree of the chair, now even the position of the second child seems to be unstoppable. At the same time, when Haier and Midea’s mergers and acquisitions have already made financial contributions, Gree’s road to mergers and acquisitions seems to be bleak, and it is still difficult to assert whether it will be able to do so.

Rating: The United States Haier both overtakes Gree

According to the performance reports of the three companies, Qingdao Haier achieved operating income of 84.3 billion yuan in the first three quarters, an increase of 18.80% year-on-year. 100 million yuan, an increase of 6.5% year-on-year; Midea Group completed revenue of 116.4 billion yuan, up 4.49% year-on-year, net profit of 12.8 billion yuan, an increase of 16.31%; Gree’s operating income reached 82.4 billion yuan, an increase of 1.11% year-on-year The net profit was 11.2 billion yuan, a year-on-year increase of 12.82%.

In the past few years, China’s white power top three showed Gree leading, followed by the United States and Qingdao Haier at the end of the situation, but since 2014, Midea has surpassed Gree in terms of revenue scale. In 2015, Gree suffered “Waterloo”, the revenue plummeted nearly 30%, and the net profit fell more than 10%. Midea took the opportunity to surpass Gree in terms of revenue and net profit.

According to the three quarterly reports of the three companies, the US revenue, net profit, revenue growth rate, net profit growth rate, earnings per share, cash flow and total market capitalization have all surpassed Gree Electric, Qingdao. Haier surpassed Gree for the first time in terms of revenue.

Liu Buchen, an observer in the home appliance industry, believes that from a trend perspective, Haier’s continued surpassing Gree throughout the year is a high probability event. Gree Electric Appliances is gradually declining from China’s largest listed home appliance enterprise to China’s third largest listed home appliance enterprise.

Ten years in Hedong, the seat of the three giants has been adjusted to the US leadership, Qingdao Haier and Gree third. But it is undeniable that from the third quarterly report, Gree is still the most profitable company among the three companies.

M&A: Different ways of the same way

In 2016, the three giants of Baidian invariably launched the M&A brand, but the mergers and acquisitions of the three companies led to different results.

At the beginning of the year, Qingdao Haier launched a merger with GE’s second home appliance manufacturer General Electric Appliances’ Home Appliances (GEA), which eventually completed the acquisition at a price of US$5.6 billion. The delivery was completed in early June this year. It is understood that GEA’s share of the US home appliance market is close to 14%. Haier hopes to leverage GEA’s brand, technology and channel resources to enhance its competitiveness and influence in the US and global markets.

At the financial level, M&A has produced significant results: According to Qingdao Haier’s third quarterly report, GEA has shown a significant improvement in Qingdao Haier’s performance. In the first three quarters, Qingdao Haier’s operating income in GEA contributed 14.3 billion. In the net profit of the mother, GEA contributed 317 million yuan.

On the road of mergers and acquisitions, Midea Group has gone even more aggressive. In the half year period, it has launched 51.4 billion yen to acquire the main body of Japan Toshiba appliance business. Toshiba Life Electric Co., Ltd. (Toshiba Home Appliances), 3.7 billion euros to acquire KUKA, a supplier of industrial robots and industrial automation solutions in Germany, and acquisition of Clivet, the Italian central air-conditioning company.

At the end of June, Midea Group completed the acquisition of 80.1% equity transfer of Toshiba Home Appliances, obtained 40 years of Toshiba brand global license and more than 5,000 patents related to white goods, and Toshiba home appliances in Japan. , China, Southeast Asia’s markets, channels and manufacturing bases. Affected by the consolidation of Toshiba’s home appliances, Midea Group increased its main business income by 3.87 billion yuan in the third quarter and increased its net profit by 0.2 billion yuan.

Similarly, Gree has caused long-term attention from domestic media and investors due to mergers and acquisitions. In mid-August, Gree announced the acquisition of a 100% stake in Zhuhai Yinlong New Energy Co., Ltd. (Yinlong) for 13 billion yuan, intending to cross the border into the new energy vehicle sector. Gree Electric Chairman Dong Mingzhu said at a press conference that Gree’s acquisition of Yinlong valued the core technology of the latter’s lithium titanate battery and said that “Yinlong is a gold buried in the sand. Gree will acquire through the acquisition. Pull the sand away.

In the opinion of the industry, the acquisition of Yinlong is a new growth engine cultivated by Gree outside the home appliance industry. Gree hopes to achieve the next goal of 100 billion.

However, Gree’s ambitious acquisition plan has cast a shadow over the opinions of small and medium shareholders. On the night of the announcement of the third quarterly report, Gree also issued a Notice of Resolutions of the First Extraordinary General Meeting of 2016, although the shareholders’ meeting passed the acquisition proposal for Yinlong with a support rate of 66.96%, including “About the company”. The 15 bills, including the proposal to purchase assets and raise matching funds and related transactions in compliance with laws and regulations, and the “Proposal on Raising Supporting Funds of the Company”, were rejected, which made Dong Mingzhu angry. Reprimanding the speech of small and medium shareholders has also made it a hot spot again.

For the mergers and acquisitions of the three companies, Liu Buchen commented that the acquisition logic of Midea and Haier is understandable, but Gree’s acquisition logic is incomprehensible. In his view, Gree is taking a path of irrationality and great leapfrogging.

When Haier and Midea are already enjoying the benefits of mergers and acquisitions, Gree is still struggling with internal disunity. Even if the merger and acquisition of Yinlong is completed, it is only a long march. The first step, subsequent integration, and the ability to produce synergies remain a major test. Entering new energy vehicles, Gree is blocked and long.

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The market share of the floor is divided. The enterprise can seize the market or can adapt to the Internet trend.

In recent years, with the continuous maturity of the flooring industry, the number of enterprises in the market is increasing, and many flooring companies are deeply affected by the development. At the same time, the acceleration of the process of economic integration has caused many companies outside the industry to flock to the floor market to gain a share of the pie, which has caused the already heated white floor market to become more intense competition.

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Floor market share In the current floor market, the main market share of the market is divided into the following situations: First, it is divided by real estate companies. For example, the real estate giant Vanke, Heng Housing companies such as Dahe Country Garden are actively promoting the hardcover room’s ‘stay in the package’ project. The so-called ‘staying in the bag’ means the overall closure of all floor sales at the back end;

It is divided by the building materials industry. Everyone knows that the decoration of the house is generally to pick the floor after picking up the building materials. Therefore, the building materials industry can completely intercept in the upstream, and with the strong expansion of the flooring industry in the field of building materials, the situation is getting worse.

Once again, it was divided by the soft-packing company. On the one hand, many soft-packing companies have undertaken the design of the model house, and can sell the floor in the model house. On the other hand, many soft-packing companies can Wholesale sales to consumers through the establishment of an overall home experience hall.

Enterprises need to take advantage of market share

As a traditional industry, the flooring industry has long relied on terminal retail channels, when terminal vibrations or adjustments occur. The market quickly fell into an unfavorable chain reaction. Nowadays, the entire flooring industry is faced with several major subjects. So, how can floor companies get rid of their rivals and successfully get out of trouble?

In the future Floor companies can’t just stay in traditional channels such as stores and dealers. They have to cater to the trend, embrace the upstream and downstream, and look for more diversified business models, whether it is to customize, embrace the Internet, or cooperate with real estate agents, or tooling. Cooperation between enterprises and building materials enterprises! Only in this way can we meet the needs of the development of the times, meet the needs of market competition, and ultimately win the future!

Therefore, facing such a severe market competition situation Floor companies also need to do relevant market research work. At the same time, they should pay more attention to deepening the cooperation with other brands and adapt to the development trend of the Internet. Only in this way, enterprises . Can not be buried by the torrent of market competition

Date: 2015/10/27 8:41:00

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How can the floor be used without damage?

First, clean

Wooden floor should be wiped with a dry cotton mop in daily cleaning. In case of stubborn stains, wipe with a neutral cleaning solvent and then wipe with a wrung cotton swab. Do not scrub with an organic solvent such as acid, alkaline solvent or gasoline. And do not place strong acid and strong alkaline substances on the floor.

The cleaning and maintenance of laminate flooring is relatively simple, but it should not be taken lightly. When cleaning, apply a damp mop that does not drip, and properly increase the surface humidity, which can effectively solve the gap and cracking of the floor. If it is greasy or smudged, wipe it with a cloth dampened with detergent.

Second, waxing

floor waxing times should not be frequent, should be appropriate for the floor waxing. Waxing can protect against moisture, damage, surface luminosity and easy cleaning, but if the number of waxing is too frequent, it will cause damage to the floor. Frequent waxing can cause waxy wax layers to superimpose, and there will be a layer of gray in the middle of the wax layer, which affects the waxing effect. Nowadays, the average household is using a relatively affordable laminate floor. The surface of the laminate floor is a layer of aluminum oxide. The liquid such as moisture does not easily penetrate into the floor. Therefore, if the floor is waxed, the wax layer cannot penetrate the floor. The inner layer can only be attached to the surface of the floor. When people walk, they will leave footprints. After a long time, the surface of the floor becomes like a ‘big face’, which affects the appearance of the floor and is difficult to wipe. Therefore, the laminate flooring should not be waxed.

When air drying, laminate flooring should not be cleaned and maintained with decontamination powder, and should not be polished with abrasive paper. It can be wiped with a wrung rag and then treated with a care solution. It is difficult to remove it with a special detergent.

Third, to prevent small particles from scratching the floor

Small gravel stays on the floor surface for a long time, after walking around, the traces of sand and gravel will appear on the floor surface. In addition to gravel, dust, hard-soled shoes, metal sharps, and glass tiles are the nemesis of the floor’s skin. In order to reduce the wear of the particles, it is especially important to keep the floor clean. Pay attention to clean the floor after opening the window. If dust or gravel is found, it should be vacuumed and cleaned immediately.

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In addition, The ash on the floor should not be treated with a damp rag and a mop. The ash that is wrapped between them is likely to cause scratches on the surface of the paint film. Also, be careful not to let the floor touch the open flame or place high-power electric heating directly on the floor. It is also not possible to place hot objects such as kettles and stoves directly.


The above content is a small point collected by Xiaobian about the damage of the wooden floor during use. It is recommended that most consumers choose ceramic tiles because they do not care about the wooden floor. In fact, the wooden flooring is not as clean as it is supposed to be. It is hoped that the above content will help you to properly clean the floor at home.


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Teach you how to identify inferior mats?

The floor mat is a product that effectively scrapes dirt and moisture at the entrance and keeps the floor clean. Soft and soft, comfortable feet. Unique anti-UV additive to prevent fading and embrittlement, and to withstand the outdoor environment of sun and rain.

A good mat should first be able to achieve its functions, such as dirt, sand, and water. This is a measure of the quality of the mat. The fundamental standard. Secondly, good mats should be easy to maintain, do not need to spend too much manpower and material resources, but also should be durable and environmentally friendly, and the color can be kept beautiful for a long time. If the above items are met, it should be said to be a qualified mat. When consumers buy, they may wish to take a few more stores to compare the differences in materials. In addition, it is important to make your home’s floor mats durable and to enhance daily cleaning and maintenance.

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The monthly salary of air-conditioning installers is expected to exceed 10,000, and the lack of workers will increase their salary.

China The relevant person in charge of the home appliance service maintenance association recently attended the national air-conditioning maintenance contest in Han, revealed that the air-conditioning installation company is brewing a new round of salary increase, the future one The average monthly salary of a general air conditioner installer is definitely not a problem.

With the growth of the real estate industry and the replacement of air conditioners, the economic status of air-conditioning installers is also increasing. Gree Electricity after-sales department The door manager told Wuhan Evening News reporter, air-conditioning installation is generally a group of two installers, an average of one day can Install 7 to 8 air conditioners, each installing an air conditioner, roughly 60 yuan to 80 yuan. The average monthly salary of an air conditioner installer is close to 10,000 yuan.

Despite this, the head of China’s Household Appliance Service Maintenance Association revealed in the national air-conditioning maintenance contest in Han: air-conditioning installation is a high-risk industry, during the summer peak period, air conditioning It is not uncommon for enterprises to increase their salaries and hire workers. At present, a domestic air-conditioning giant has decided to raise the wages of air-conditioning installers nationwide. On the basis of the original salary, each additional air-conditioner is added, and an additional 100 yuan is added. This move is bound to trigger a rise in the domestic air-conditioning installation industry.

The leaders of the Jiangsu Household Appliances Maintenance Association, who participated in the national air-conditioning maintenance competition in Han, said that although the wages of air-conditioning installers have increased, they may not be able to recruit people.

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China Seven Dreams: The “Educational Parents NLP Chartered Executive” public welfare training ended successfully!

This newspaper:

August 10-11, “Educational Parents NLP Chartered Executive” sponsored by China Seven Dream Education Platform and Shenzhen Chaobao Brain Education and Training Co., Ltd. Public welfare training was held in Tianan Digital City, Dongguan, Guangdong.

The Seven Dreams Education Platform of China aims to incubate more educational parents through this public welfare training. Really realize “Let the world have no hard to do education!”

Mr. Chaobao Brain, Chairman of Shenzhen Chaobao Brain Education and Training Co., Ltd. personally taught 10 major contents for all families:

1, NLP12 word mantra;

2, NLP basic model construction;

3, NLP’s 10 premise hypothesis interpretation;

4, Interpretation of BVR system (belief, values, rules);

5, BVR system implantation for educational parents;

6, transfer and combination skills;

7, first with the following skills;

8, motivational awareness system to build;

9, super memory system;

10, The mind map system was built;

Finally, the students conducted the NLP Junior Executive’s charter exam. Congratulations to the following students who passed the exam and obtained the NLP Junior Executive Officer certified by the China Seven Dream Education Platform. Certificates, they are:

Teacher Chen Zhenye, Teacher Chen Yaozhong, Teacher Fan Yanna, Teacher Huang Qiong, Teacher Huang Yanqing, Teacher Huang Lili, Teacher Huang Liping

, Teacher Lan Yueping, Teacher Li Yuhong, Teacher Lan Hui, Li Li, Nie Zhixiu, Ou Zhiping, Peng Juyi, Shen Qin, Tao Lian, Wang Fang, Wen Xiaomei, Xu Changhong, Ye Lijuan, Yang Zhiping, Zhong Yumei, Zhou Xinjian Teacher, Teacher Zhou Haihua!

I wish the Seven Dreams Education Platform in China will be better and better, and truly realize the world. There is no hard to do education!

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The market is sluggish, how do floor dealers get out of the meager dilemma?

Product homogenization, market competition is intensifying, coupled with the current downturn in the entire flooring industry, the group of floor dealers is facing a confusion: I don’t know how to get out of the next step? Especially the product cost in the past two years, The impact of factors such as the increase in manpower and logistics costs, the era of thin profitability of floor distributors has arrived. Therefore, if floor dealers want to base themselves on the market, make profits, and get out of the meager profit, they must use modern marketing methods to develop the management market, establish their own professionalism from the following aspects, and improve their operational capabilities.

Team Building Capabilities

Now is the era of teamwork, dealers can no longer be as before, corporate development Supported by a heroic character, in the past, every dealer will have such a personal object, always thinking that to seize one or two big sales, the person can have special characteristics and enjoy many privileges. Now, what we need is people with the ability to collaborate. The sales are not only the result of the hard work of the business, but the full cooperation of the departments of the internal logistics, warehouse and transportation.

The premise of team building needs to set the organizational structure of the enterprise first. According to the different positions, set the responsibilities and obligations of each position, according to each person’s ability. There are different sizes, each person’s style of work is different, arranged in different positions, there is cooperation between departments and departments, between departments and each post, the process planning is completed, the enterprise can enter the benign operation track.

Capability of Product Resources

In the dealership, the biggest asset is first familiar with the local market. The professional team, followed by the dealer agent brand. Through the author’s observation, the development process of a dealer often grows with the brand of the agent. When your channel is rich, the brands you represent have a certain reputation in the local market, then many brands will come to the door. , ask you to be an agent. The more well-known brands that dealers represent, the more they have the chips in the channel operation, and it is easy to get good trading conditions.

Fund Turnover Capability

Product homogenization, market competition is intensifying, regardless of whether dealers are traditional channels or modern The store channel is difficult to achieve, especially the operation of the hypermarket channel, the general contract period takes 45 days – 60 days, and some even after the sale is 45 days, basically return to the company It also takes more than 70 days on the account. It is also necessary to prepare a certain amount of goods for the big store as inventory turnover, plus nearly 60 days of sales and distribution. This is a very impressive investment. I remember that when I was with the purchasing director of an internationally renowned hypermarket, I talked about the fact that when choosing a supplier, they were more inclined to choose the factory directly. Of course, the price is preferential, and the second is the relative strength of the manufacturer. The dealers are strong, have strong funds to operate the country’s stores, and the third is that the supply is guaranteed. The hundreds of stores across the country do promotions. This amount is very large, and it is difficult for dealers to control the production of goods. Yes, at present, the dealer operation market also needs to pay attention to the financial strength. Without the financial strength, it is difficult to make the market deeper.

Professional Operational Channel Capabilities

As the market evolves, different channels are used to satisfy people in many fields. The shopping demand is not a single traditional wholesale channel in the past. For example, clothing can go to department stores, professional clothing market, specialty stores, group purchase channels, online, etc.; food is also divided into many channels, professional food market, modern business super Channels, schools, station terminals, convenience stores, etc. Channel refinement has higher requirements for dealers’ channel operation ability, because each channel has different characteristics, and the products sold in different channels are different. In this way, if the dealer wants to enlarge the regional market, Different sales policies must be formulated according to different channels, and professional teams operating different channels must be established to meet the increasingly detailed channel development requirements.

Terminal resource possession

I often emphasize a point of view, the market competition is actually the competition for terminal resources, imaginable A brand, whether you are walking in the street husband and wife shop or step into an international hypermarket, you can see a good display on the shelves, the terminal pushes various places, POP posters, after strict training, wearing uniform uniforms Customer service shopping guide, the performance of such a brand in the market, I believe it will be a strong brand, terminal resources are biased towards a certain brand, then this brand is very easy to occupy the regional market. There is no shortage of goods in the channel, and resources are lacking. It is said that the big market is difficult to do. It is very bullish. To put it bluntly, there are too many suppliers who lack resources and need resources, so they have the bargaining chip.

Good customer maintenance ability

Doing sales is to be a customer, this sentence is also good, good The customer relationship can bring us many conveniences when operating the market, such as shelf display, promotion push, off-site on-site promotion venue, replenishment, new arrivals, etc. It can be seen that the importance of customer sentiment, good sales needs to start from a good relationship.

Sales service delivery capabilities

To do traditional wholesale, we only need visitors to open a bill, as for how to display? How to Chen – Global Brand Network – Column Rarely ask, how little sales care, and no staff to provide follow-up services. The new dealers can’t follow the traditional thinking to open up the market. We need to make the sales service more detailed. The product is only the beginning of sales. It is far from over. Only the goods are in the hands of the customers. carry out. We need to do our job in merchandising, merchandising, merchandising and after-sales service.

Integrated marketing ability

Commodity access channels, satisfying the opportunity to meet with consumers, if the goods are not in the channelFor promotion, sales are equally difficult to improve. Simple price reduction promotion may bring certain sales increase, but it is difficult to maintain this sales momentum for a long time. The promotion stops and the sales stop. This is the strange circle that many enterprises encounter when they operate the market. I don’t want to sell it, but later it’s promoted and may not have good sales.

We often say that 4P in marketing is the price channel promotion. These four elements make up 4P in marketing. And we often only use one of the price factors in 4P, and it hurts the bone every time, so why not use other elements? Only by combining each element of 4P can use his power. This is also the integrated marketing capability we often say.

The development of the market is very fast. The dealers can gradually complete the transformation in such a short period of time and develop rapidly. The dealers have not mastered various marketing techniques. A large number of dealers have also received the support of the factory to have the scale of today. Now that the floor industry is in a downturn, and various inflationary pressures are squeezing the profits of the industry, dealers need to effectively improve their various capabilities to get out of the haze.

Release date: 2012/3/9 10:27:27

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