The house is difficult to buy, even if it is bought, the decoration company will also appear “people go to the floor” situation, which has to make people feel how hard life is.
Recently, the major event in the home improvement industry is not the Internet home improvement company Mud Commune (full name: Hunan Mud Commune Decoration Design Engineering Co., Ltd.) The large-scale closure of the stores around the country is a matter of course, casually ask a home improvement industry insiders, can comment on this incident.
a small boss from a decoration company in Wuhan said in a communication with the “Securities Daily” reporter that the collapse of the mud commune has long been a news, “cash The flow has been broken, and many projects have not been completed. According to feedback from the industry, it should be that the parent company’s financial constraints have caused the cash flow of its subsidiaries to be anxious.”
public information shows that the parent company of the Mud Commune is the Apple Decoration Group. Together with its other three sub-brands, the Mud Commune provides services to owners who have the need to renovate old homes and change the new homes.
Originally the traditional home improvement industry, under the advocacy of the Internet, mud The positioning of the commune is within the group’s Internet home improvement brand.
Today, the mud commune is in crisis, other Internet home improvement brands will be well ? Internet home improvement company Tuba rabbit related staff in an interview with the “Securities Daily” reporter said that the mud-like commune is actually a chain decoration company, and can not represent the Internet home improvement. The current news, the Internet home improvement enterprise Qijia.com is hitting the IPO twice. Due to the special period, the relevant staff of Qijia.com did not disclose too much information when communicating with the “Securities Daily” reporter.
On April 11 this year, Qijia.com submitted an IPO application to the Hong Kong Stock Exchange. . From 2015 to 2017, Qijia.com’s total assets were 1.457 billion yuan, 1.373 billion yuan, and 1.22 billion yuan. The total liabilities were 1.716 billion yuan, 2.075 billion yuan, and 2.711 billion yuan respectively. The asset-liability ratio was 117.78% and 151.13 respectively. %, 222.21%.
The Mud Commune began to focus on events in May
Internet home improvement company’s mud commune began to focus on the incident in May this year, there is news that Mud communes, including Nanning, Hefei, Wuhan, and Changsha, have experienced capital chain breaks. When people go to the building, there are still a large number of employees who have not paid their wages.
This news is not new in the home improvement industry, there are people in the industry In an exchange with reporters, the company’s accidents were closely related to the company’s group-level capital chain. “There is news that the group has misappropriated funds and invested in the real estate sector.” A decoration company boss from Wuhan said I did not cooperate with the Mud Commune. In addition, there are other platforms such as the Milan Mansion, the No. 1 home improvement, the lemon tree and the apple decoration of its parent company.
In this regard, the “Securities Daily” reporter inquired about the public phone call of the mud decoration, However, it did not go smoothly. Judging from the information that the reporter has learned, the above-mentioned collapsed platform mainly started with the traditional offline home improvement platform. Under the wave of the Internet, it began to follow the trend and went online, wearing the “hat” of Internet home improvement. Although the location of the Mud Commune is to be a platform, in fact, it is like the Qijia network and the soil with pure Internet genes.There is still a gap between the two countries.
“The home improvement industry is more complicated, the previous models are workshop-style, only The design has a relatively large amount of gold,” the person in charge of the home improvement company told the “Securities Daily” reporter that the general owners use two modes: half-package and all-inclusive. The semi-package is also provided by the owner. The decoration workers and the design and construction are provided by the decoration company. The all-inclusive package is more worry-free. The decoration materials and various post-construction projects are all responsible for the decoration company.
“Renovation workers have long served for a decoration company, and there are temporary temporary receptions. The situation is relatively scattered.” The above-mentioned person said that there is a big environment for the mud company to do things. Many hotspot cities such as Nanjing and Wuhan have few rough houses, mainly In terms of fine decoration, in other words, the business of the new real estate renovation is falling off the cliff.
Internet home improvement industry big waves
In addition to the above examples of offline entry, there is also an Internet home improvement company that started as a platform. For example, Tuba Rabbit, Qijia.com and Xiaomi’s love space.
For the closing phenomenon of the mud commune, etc., the relevant person in charge of the Tuba rabbit is accepting “Securities Daily” reporter said in an interview that Internet home improvement is the use of Internet thinking and Internet tools to transform the problems of traditional decoration, through de-intermediation, channelization and standardization, optimize and integrate the decoration industry chain, subvert the traditional decoration user experience A model that makes decoration simple and cost-effective.
and similar mud bar commune is actually a chain decoration company, and can not represent the Internet Home improvement. Real Internet home improvement companies must have several core features as mentioned above. Otherwise, the decoration company will make bigger and then use the Internet packaging. It is only for its own development. When the decoration company has more than ten or even dozens of construction sites at the same time, there will be a problem of capital chain, which also leads to the enterprise running. One of the important reasons for road closure or closure.
However, specific to the business problem of the Tuban rabbit, before a certain soil Ba Rabbit users revealed to reporters that after the decoration demand was released on the Tuban rabbit, the Tubar rabbit arranged the designers of the three decoration companies to come to the door for measurement and quotation. As a result, only one company made a quotation. After the Tuba rabbit was informed of the situation, it did not ask the other two companies to complete the quotation. As a result, a big selling point of the home improvement website: “bidding” is also in vain. According to the user, in the communication with the designers of the three decoration companies, it is known that the head decoration company, the boss or the executives of the Tuba rabbit platform are “comprehensive”. Therefore, the user guesses that the Tuba rabbit The recommended decoration company does not rule out the possibility of “marking”.
In addition, in the payment process, the user should have hosted all the home furnishings In the Tubal rabbit platform. However, in the actual operation, under the designer’s “persuasion”, the user only managed to deposit part of the money on the Tuban rabbit platform, and most of the money was directly sent to the decoration company. In other words, the so-called “constraint” ability of the Tuba rabbit to the decoration company has also shrunk greatly.
In this regard, the relevant person in charge of the Tuba rabbit stressed that the company as a platform With “transaction matching” as the entry point to solve the problem of information asymmetry, the first to launch the “renovation protection” service, establish mutual trust between enterprises and users, and realize the transaction method for allowing users to pay after renovation and protect users. Financial security issues. In addition, some financial products are gradually being introduced to provide financial loan services to B and C terminals. For example, for the supply chain financial services launched by the decoration company on the platform, the renovation loans, consumer loans and other services are launched for the owners.
”Crowdsourcing industry industry’s non-standard and labor mode crowdsourcing The characteristics have limited the scale development of the industry. Moreover, the overall chain is very long, and many pain points need to be solved urgently. It is necessary to give enterprises in the industry more time to gradually solve these pain points.” The above-mentioned person added.
(provided by Shenyang Building Materials Network)<
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