Many industry insiders said that under the premise of not predicting the market situation next year, all wood flooring businesses would like to have a year-end, preferential and new products, how to innovate the floor promotion during this period is crucial . As is known to all, due to factors such as rising prices of raw materials, the price of wood flooring has risen and then risen, and the momentum, magnitude and frequency of price increases are unprecedented. However, under the gradual downturn of the flooring market, various wood flooring brands are planning to launch large-scale promotions.
Year-end promotion efforts have been greatly upgraded
‘From the beginning of the year to the end of the year, various promotions have not stopped. But by the end of the year, everyone is rushing to promote, this time the promotion is the most worth seeing. ‘A wooden floor dealer said, ‘The usual promotion is mostly to attract people and keep customers’ attention to the brand. By the end of the year, it is time for the real knife to compete for customers. ‘
According to the author’s understanding, for example, the living house Baroque floor will carry out the 6th anniversary promotion in November, combining wood flooring, cabinets and ceramic tiles, and buying wooden flooring will send a designated series of gold cabinets and golden ceramic tiles. The pleasant floor also introduced several special effects of diamond plate and antique solid wood floor at the end of the year… After visiting a number of building materials decoration stores, the author learned that the floor merchants who are going to hold various activities at this stage are known. Not a few, but some of the brand merchants who have not yet done activities told the author that they have always had the idea of engaging in activities.
‘More than once, the promotion of the pattern and specifications are upgraded’, the fierce competition allows the merchants to practice in the marketing, and the internal training of the employees, such as what problems consumers will ask, encounter How to deal with emergencies, how to place pre-sale, in-sale, and after-sales on-site signs, all of which must be considered.
Personalized high-end products become a new favorite
In Fuzhou, solid wood flooring has always been the mainstay of the market. In the overall downturn of the overall market, sales of high-end solid wood flooring are still stable, and some series have even risen. Therefore, many brand merchants launch many high-end products in a timely manner according to the tastes of consumers, ensuring market share.
In the solid wood flooring, this season’s pleasant floor has launched a series of bosses designed for villas, using rare wood such as Burmese teak, wenge, red sandalwood, and a single floor length of 4.8 meters. In addition, the boss series is also tailored to the appropriate type of wood according to the owner’s type and decoration style. The natural floor is made of novel wood with a hard and stable texture, elegant boat-shaped wood, and a leafhopper.
In terms of consumers’ consumption habits, the pleasant floor is brewing to introduce 80-story laminate flooring. For the post-80s consumption characteristics, the floor color is more diverse and the price is more affordable. The living baroque floor is launched with an impression series of solid wood multi-layered floors. It uses artificial brushing and rubbing techniques to create a natural bumpy texture on the floor, making the floor a presenter of the interior decoration.
Floor promotion methods need to be innovated
However, despite the frequent activities in the wood flooring market, the promotion of the gimmicks is varied, it seems that all the incentives are very strong, but industry insiders reminded how the wood floor merchants can take their own activities. Making new ideas is the key to their consideration this year.
‘This is just as consumers say, every time it is a special price, the money is the lowest, when is it really low?’ Mr. Yu, the person in charge of the pleasant floor, said that as consumers become more rational, The usual simple ‘promotional low-cost wars’ have been difficult to provoke their interest in buying. ‘How to make the activities new and let consumers get real benefits is the key to the current floor manufacturers should seriously think about. ‘
‘The annual promotion of the gimmicks are ‘super low price’, ‘vendor special supply’, etc., consumers can easily produce ‘aesthetic fatigue’. ‘Industry person Mr. Lin said that in response to the sluggish floor market, since this year, manufacturers have used a variety of opportunities to promote activities. From ‘May 1′ to ’11’, from all kinds of ‘cultural festivals’ to ‘anniversary celebrations’, the methods that can be used have almost been used.Release date: 2011/12/5 10:03:30
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